Use TikTok to drive 7-Eleven Thailand store sales
Short answer: Flowup uses TikTok creator content that tells people plainly "you can buy this at 7-Eleven", timed for when stores have stock and a promotion, and measures the result by in-store sales per store per day rather than views. It fits products already in 7-Eleven Thailand, and TikTok Shop sellers preparing to get into the chain.
Who it is for
- Brands already listed in 7-Eleven Thailand whose shoppers don't know the product is in store, or know it but don't pick it up
- Distributors and importers supplying several brands to 7-Eleven who need a measurable sales plan for the brands they carry
- TikTok Shop sellers with real sales who want to move into convenience stores and use their sales data as proof when pitching through a distributor
- Chinese brands selling in Thailand through a Thai importer or distributor (the team works in Thai, English and Chinese)
If the product doesn't yet have Thai FDA (อย.) approval, a Thai label or a barcode, start there: see how to get a product into 7-Eleven Thailand.
What we do, step by step
- Check the starting point: how many stores carry the product, current sales per store per day, price against the products next to it, and whether anyone on TikTok already talks about it
- Find the reason to buy: test several selling points with real TikTok audiences before spending a large budget, and keep the one people respond to
- Plan creators: large and small creators and affiliates make content tied to the store and the moment of purchase, such as picking the product off a 7-Eleven shelf, so viewers remember the name and the pack
- Line up online and in-store: release content when stores are fully stocked and a promotion is running, and check stock with the distributor first so shoppers don't arrive to an empty shelf
- Measure with store sales: compare sales per store per day with the previous period, or with stores where nothing was run; views don't decide anything
- Close each round: which content sent people to stores, which creators to keep, and whether next round's budget should go up, stay or stop
What we don't do
- No day-to-day TikTok Shop management such as answering chats, handling orders or uploading products
- No outsourced ad buying. The ad account and media spend stay with the brand; we advise on ads and read the results with you
- No daily in-store work such as shelf merchandising or staff in stores
- No guarantee of a 7-Eleven listing (the retailer decides), and no fixed sales or ROAS promises
How an engagement starts
- Send us the product, where it sells today (7-Eleven, TikTok Shop or both), and whether you are a brand, distributor or importer, on LINE or by email
- The team reviews it and has a short call to see whether the problem is on TikTok, in store, or both
- We propose a first round: scope, timing and the metrics agreed before starting
- We run and review in rounds, and decide the next round from the numbers
Before the call, try the sales per store per day and marketing break-even calculator to see how many extra units a budget must sell, and if you are not listed yet, the Flowup 7-11 Margin Backsolve.
A number worth knowing
7-Eleven Thailand had 16,284 stores at the end of June 2026, and same-store sales grew 0.8% that quarter (Q2 2026 management discussion and analysis (MD&A) by the operator of 7-Eleven Thailand, filed with the Stock Exchange of Thailand: https://weblink.set.or.th/dat/news/202608/0737NWS130820261708080510T.pdf). When existing stores grow slowly, shelf space goes to the products that sell more per store.
FAQ
Is Flowup a TikTok agency or an MCN? No. Flowup is a 7-Eleven growth company with TikTok and 7-Eleven as its two cores. TikTok creates demand; the goal is sales online and in store.
Do we need a TikTok Shop first? No. If the product is already in 7-Eleven, content can send people straight to stores. If you already have a shop, its sales data helps pick selling points and creators faster.
How do you tell whether store sales came from TikTok? We compare sales per store per day during the campaign with the period before, or campaign stores with stores where nothing ran, using shopper purchases rather than shipments into stores.
Can a distributor hire Flowup for brands it carries? Yes. We work with brands directly and with distributors.
What does it cost? It depends on scope and the number of SKUs; media spend is separate. Send product details on LINE for a proposal.