Sales per store per day, promotion stock and marketing break-even calculator
Total sales can grow just because more stores were added. Sales per store per day shows whether shoppers in each store actually pick the product up more often. This page uses the same number to plan promotion stock and to set a target before approving a budget.
A. Sales per store per day
| Units per store per day | |
| Units per store per week |
B. Stock to prepare for a promotion
| Total stock to prepare (units) | |
| Average per store (units) | |
| Cartons |
C. Extra units a marketing budget must sell
| Extra units to sell | |
| Extra units per store per day |
Default values are hypothetical examples, not the actual rates of any retailer or distributor. Replace them with the numbers from your real offer. Calculated in your browser only. Nothing you type is sent or stored.
How it works
- Units per store per day = units sold ÷ stores actually in stock ÷ days
- Promotion stock = stores × target per store per day × days × (1 + safety stock)
- Extra units = extra spend ÷ extra profit per unit, then divided by stores and days to get a per-store daily target
Limits
- Use stores actually in stock, not stores approved.
- Use shopper purchases (sell-out), not shipments into stores (sell-in).
- An average hides differences between stores; office-district and neighbourhood stores can sell very differently.
- All default values are hypothetical and say nothing about how much any category should sell.
FAQ
What sales per store per day is safe?
There is no public threshold. Buyers compare with other products in the same category. Watch your own trend and ask your distributor which reference products the category uses.
What is extra profit per unit?
The money the brand or distributor gains from selling one more unit, after product cost and costs that rise with sales. Dividing by the retail price makes the target look several times smaller than it is.
How much safety stock should a promotion have?
It depends on delivery cycles and the cost of running out versus leftovers. 20% is only an example; agree it with your distributor based on real replenishment cycles.
Read next
- What is sales per store per day?
- How many extra units must a 7-Eleven marketing budget sell to pay off?
- Which 7-Eleven promotions actually lift sales?
- Frequent stock-outs at 7-Eleven: diagnose and fix
Sources
- Subpayanunt, FMCG distribution strategy (sell-in, sell-out; Thai): https://www.subpayanunt.com/post/distribution-strategy-fmcg-thailand
Get Flowup to help: Listed in 7-Eleven Thailand but not selling? Fix it before delisting
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