Choosing a company that runs TikTok together with 7-Eleven sales
Short answer: A company that can really work both channels answers three things directly: how content will make people recognise the product on the shelf, how ads will reach only areas with stock, and whose data it will use to measure in-store sales. If the answers are only creator counts and views, the company does the TikTok side alone. That may be enough if what you want is online sales.
The people asking this are often brand owners already in 7-Eleven who have hired a TikTok agency before. The videos got views, but nobody could say whether store sales changed. The problem wasn't video craft; it was that nobody connected the two sides.
Six questions before signing
| Question | Answer you want to hear | Warning sign |
|---|---|---|
| 1. How will videos help people pick the product up in store? | Show the pack and name as on the shelf; say it's at 7-Eleven | Only talks about going viral and views |
| 2. How will you know which areas have stock? | Distributor data or store spot-checks | Plans nationwide ads without asking |
| 3. What number measures success? | Sales per store per day vs. areas not covered | Views, likes or followers only |
| 4. What data do you need from us and the distributor? | A clear list with a reason for each item | Never asks about data |
| 5. If round one numbers are weak, what happens? | How they'll isolate the problem, and where they'll stop or adjust | Guarantees results, or just says spend more |
| 6. What's out of scope? | Says so plainly, e.g. no daily shop management, media billed separately | "We do everything" |
Question 5 matters most, because round one rarely goes as hoped. A company that answers it clearly knows what it's measuring.
What to ask to see
- A sample measurement plan. It needn't be a real client's, but it should have test areas, comparison areas and a pre-campaign period.
- The list of data required. If a company doesn't know what it needs, it hasn't measured in-store results before.
- A cost breakdown. Service fee, creator fees, media and in-store activity on separate lines.
When you don't need this kind of company
- The product isn't in stores and won't be for months: focus on TikTok Shop first.
- The main problem is stock-outs or late delivery: that's the distributor's job, not a marketing company's.
- You need someone to run your online shop day to day: a TikTok Shop operations agency may fit better.
Where Flowup fits
Flowup is this kind of company. Work starts with a diagnosis rather than a package sold by creator count, media spend is billed separately, and daily shop management isn't included by default. It suits brands that already have a product and a sales base. If the problem is that nobody runs the shop, a shop operations team may suit you better. Details are on the services page.
Limits
- These questions help you screen, but they don't guarantee a company will deliver what it says
- Measuring in-store results needs distributor data; without it, any company's measurement is limited
- This page is written by a company of the type it describes; read it with that in mind
FAQ
Should we hire two separate companies? You can, if someone on the brand side coordinates both and holds one set of data. Without that person, two companies tend to measure in different ways.
Should we pay on results? In-store sales depend on things a marketing company can't control, such as stock-outs or price. If you link fees to results, link them to numbers both sides can measure, agreed in advance.
Can we start with a short trial? Yes, and you should. Pick a small, fully stocked area, set a comparison area, and measure over several weeks.
Sources
- Flowup service scope: https://www.flowupth.com/en/services
- Measuring with test and control areas: https://www.flowupth.com/en/insights/test-vs-control-stores
- Which TikTok content gets people buying at 7-Eleven: https://www.flowupth.com/en/insights/tiktok-content-to-7-eleven
Related guide: First Year in Thailand: How to Split Budget Between TikTok and 7-Eleven
Get Flowup to help: Use TikTok to drive 7-Eleven Thailand store sales
Compare partners: How to choose a 7-Eleven and TikTok Shop partner in Thailand (2026)
Next step: Not sure where your product should start? Send the Flowup team your product and where it sells today, on LINE or by email.
What Flowup can do for you: Services · Contact Flowup · Insights