What to fix in your TikTok Shop before creators post
Short answer: Before creator videos go out, check five things in the shop: price, stock, coupon stacking, the main image and claims on the product page, and chat replies. If any of them still has a problem, people who tap through from a video stop at the product page, and the brand wrongly concludes the creators were bad.
When the Flowup team plans a TikTok Shop project, we schedule shop fixes before the first creators' posting date: price, stock, stacked coupons and claims on the main image. The order applies to any shop.
1: Price
- The price on the product page must match what the creator says in the video. If the video says one price and the shop shows another, people trust neither.
- Compare with your prices in other channels. If they differ a lot, have a reason you can explain.
2: Stock
A widely watched video can bring a rush of orders at once. If stock in the system is too low, or doesn't match real stock, some orders can't ship and bad reviews follow. Set aside reserve stock for when the first videos go out.
3: Stacked coupons
A shop with several layers of coupons set without calculation may end up selling at a loss, or the opposite, the coupon the creator mentions doesn't actually work. Place a test order from a test account to see the final price the shopper pays.
4: Main image and product claims
The main image must show what the product is at a glance, and claims on it must be backed by evidence. Exaggerated claims create risk under both platform rules and the law for that category. Cosmetics, for example, must be advertised truthfully and within the scope of a cosmetic, under Thai FDA guidance.
5: Chat replies
People arriving from a video tend to ask the same questions, such as delivery time, how to use it, and whether other flavours exist. Prepare answers in advance and set reply times for when the videos go out. An unanswered question is a lost order.
Checklist one day before the first videos go out
| Item | Checked |
|---|---|
| Product page price matches the creator brief | |
| System stock matches real stock, with reserve | |
| Test order placed, final price after coupons checked | |
| Main image and claims backed by evidence | |
| Saved replies for common questions | |
| Product link creators add to their cart is correct |
If you can't fix it before posting day
Postpone creator posts rather than send videos into a shop that isn't ready. The first batch of videos is what tells you which content direction works. If the shop has problems, that first data can't be used to decide anything, and the money spent becomes a lesson with nothing to show for it.
Limits
- This article doesn't explain platform rules in detail; check the TikTok Shop seller help centre before changing settings
- The approach comes from planning experience; there are no project results we can publish
- Claim rules differ by product category
FAQ
A new shop has no reviews yet. How should we start? Start with a small group of creators to get some genuine reviews, then add more videos and ads.
Do we need to fix the shop before every campaign? Check every time, especially price and coupons, because they change most often.
Who should own this checklist? Whoever runs the brand's shop, but the team planning creators should check it again before sending briefs.
Sources
- Thai FDA, cosmetic notification criteria (duties of manufacturers and importers on labelling and advertising): https://cms-media.fda.moph.go.th/461117737616416768/2023/03/nGJ59xvipOWHCURTikNRm4Xh.pdf
Related guide: Guides
Next step: Not sure where your product should start? Send the Flowup team your product and where it sells today, on LINE or by email.
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