What to prepare before a TikTok plus 7-Eleven project
Short answer: Be able to say which product you're pushing, which stores have it, how much it sold before you start, who pays for what, and who approves what. If any of those has no answer, don't set a launch date yet. Set the start by readiness, and when an item is missing, pause only the tasks that depend on it; everything else can carry on.
Kick-off meetings spend most of their time on what to shoot and which creators to use. What actually pushes the launch back is usually something nobody raises in the room: nobody knows which flavour is still on sale, or nobody has sent the list of stores with stock.
Readiness table
| Item | Ready when | If not ready, pause |
|---|---|---|
| Product to push | SKU chosen; real pack photos; normal and promotional price | Filming |
| Stock in stores | You know where that SKU is in stock, and stock can absorb demand after videos go out | Ads and the main video release |
| Sales baseline | 8 to 12 weeks of history by SKU, ideally weekly | Reporting results (work can start, but can't be measured) |
| What's been done | List of past content, ads and in-store activity, with the accounts used | Buying new content that repeats old work |
| Online shop | Who owns the TikTok Shop, online price, stock | Product links in videos |
| Budget and payer | First-round ad budget approved; service, media and creator fees split | Booking creators |
| Decision-makers | Who approves content, who sends data, who coordinates the distributor, and how many days each takes | Anything awaiting approval |
Where numbers aren't firm yet, write a range and note who will confirm it.
Legal conditions and rights
- Product registration, Thai labels and claims in videos have been checked.
- Prize activities, or content about products with advertising restrictions, are reviewed by an expert first.
- Music, footage from earlier ads and creator videos are cleared for advertising use, and you know when the rights expire.
Ask one level deeper when you get a number
When you hear "it's in several thousand stores," ask how many of those had it on the shelf last week, and in which provinces. That answer is your ad targeting map.
When you hear "it sold well last month," ask whether that's what was shipped into stores or what shoppers paid for at the counter. And if the total rose, ask how many new stores were added over the same period.
Who owns which work
| Work | Usual owner |
|---|---|
| Diagnosis, content planning, creator selection, ad testing, lessons learned | Marketing team |
| Pricing decisions, stock and delivery, customer service, payments | Brand |
| Retailer relations, sharing store- or area-level sales | Distributor |
Attach this to the scope document. Work without a clear owner tends not to get done until it becomes a problem.
After the first meeting you should be able to fill in five lines
- The sales increase we want is ____ by ____.
- The SKU we're pushing and its current baseline is ____.
- The most likely obstacle is ____, because ____.
- Test and comparison areas are ____.
- Items not yet ready, and the work paused because of them, are ____.
If you can't fill them in, there are still questions to go back and ask. It isn't a signal to start filming.
Limits
- The table comes from the checklist the Flowup team uses in first-round diagnosis; there are no published project results yet
- Data available from the distributor depends on the agreement; some items may only come monthly
- The 8 to 12 week range is our team's recommendation, not a retailer or platform standard
FAQ
We have no sales history at all. Can we still start? Yes, but collect sales for a comparison area at the same time, or you won't be able to say whether the work had an effect.
Do we need a TikTok Shop first? Not if the goal is to send people to stores. If you also sell online, keep the online price from clashing with the store price.
How long does preparation take? It depends on who holds the data. When the decision-maker and data owner are clear from the start, it usually goes much faster.
Sources
- Dual-channel growth service scope: https://www.flowupth.com/en/services
- Targeting TikTok ads where 7-Eleven stock is: https://www.flowupth.com/en/insights/tiktok-ads-where-stock-is
- Sell-in vs sell-out: https://www.flowupth.com/en/insights/sell-in-vs-sell-out
Related guide: First Year in Thailand: How to Split Budget Between TikTok and 7-Eleven
Get Flowup to help: Use TikTok to drive 7-Eleven Thailand store sales
Next step: Not sure where your product should start? Send the Flowup team your product and where it sells today, on LINE or by email.
What Flowup can do for you: Services · Contact Flowup · Insights